Basic Details
Word: Advertising
Part of Speech: Noun
Meaning: A way of telling people about a product or service to encourage them to buy or use it.
Synonyms: Promotion, marketing, publicity
Antonyms: Concealment, suppression
Idioms and Phrases
- All publicity is good publicity: This means that even negative attention can be beneficial. Example: "The scandal taught me that all publicity is good publicity, as sales rose even after the controversy."
- Put your money where your mouth is: To back up your words with actions, often in context of investing in marketing. Example: "If you believe in your product, it's time to put your money where your mouth is and start advertising."
Usage Examples
Example 1: The advertising campaign attracted many new customers to the store.
Example 2: She decided to study advertising because she loves creating catchy slogans.
Example 3: Through clever advertising, the company was able to increase its sales significantly.
Fun Fact
Did you know that the first known advertisement dates back to ancient Egypt? It was a papyrus scroll that promoted a runaway slave!
Famous Quote
"The best advertising is done by satisfied customers." Philip Kotler
Multiple Choice Questions (MCQs)
1. What does "advertising" mean?
a) A type of music
b) A way to tell people about products
c) A kind of food
d) A form of exercise
Answer: b) A way to tell people about products
2. Which of these is a synonym of "advertising"?
a) Promotion
b) Cooking
c) Farming
d) Cleaning
Answer: a) Promotion
3. What is an antonym of "advertising"?
a) Marketing
b) Concealment
c) Promotion
d) Publicity
Answer: b) Concealment
4. Which sentence uses "advertising" correctly?
a) Advertising is a way to share your favourite books.
b) The dog was advertising in the park.
c) Advertising makes people travel faster.
d) They love advertising ice cream at night.
Answer: a) Advertising is a way to share your favourite books.
5. What does the idiom "put your money where your mouth is" mean in advertising?
a) Spend money to avoid problems
b) Invest in marketing to prove your belief
c) Give money to everyone
d) Save money for travel
Answer: b) Invest in marketing to prove your belief
