Word: Upmarket
Part of Speech: Adjective
Meaning: Describing something that is of a higher quality, more expensive, or aimed at affluent customers.
Synonyms: Luxury, premium, high-end
Antonyms: Downmarket, budget, inexpensive
Example 1: The new fashion store in town is known for its upmarket clothing that attracts wealthy customers.
Example 2: They moved to an upmarket neighbourhood because they wanted a better lifestyle.
Example 3: The hotel offers upmarket amenities, including a spa and fine dining options.
Did you know that the term "upmarket" originated in the British retail industry in the early 20th century to refer to products marketed towards wealthier clients, differentiating them from cheaper, more affordable goods?
"Quality is never an accident; it is always the result of intelligent effort." John Ruskin
1. What does "upmarket" mean?
a) Cheap and low-quality
b) Of higher quality and more expensive
c) Common and ordinary
d) Outdated and old-fashioned
Answer: b) Of higher quality and more expensive
2. Which of these is a synonym of "upmarket"?
a) Luxury
b) Affordable
c) Regular
d) Basic
Answer: a) Luxury
3. Which sentence uses "upmarket" correctly?
a) The upmarket restaurant only serves fast food.
b) The upmarket car had many high-tech features.
c) The upmarket products were sold at a discount.
d) The upmarket caf serves instant coffee.
Answer: b) The upmarket car had many high-tech features.
4. Which idiom means the same as "upmarket"?
a) Going down the market
b) Upmarket brand
c) Playing it by ear
d) Cutting corners
Answer: b) Upmarket brand
5. What is the opposite of "upmarket"?
a) Luxury
b) Downmarket
c) Quality
d) Premium
Answer: b) Downmarket
The CREST International Spell Bee (CSB) is conducted in two editions – CREST International Spell Bee - Summer (CSB) and CREST International Spell Bee - Winter (CSBW) – giving students across the globe an opportunity to showcase and enhance their spelling proficiency. Designed for young learners from Grades 1 to 8, the competition focuses on word-building, pronunciation, and vocabulary enrichment, helping students develop strong linguistic skills.
Step 1: Visit the registration page and complete the registration with your desired subject.
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Step 3: After login, got to dashboard and click on Book slot/Take Exam
Step 4: Schedule your exam date and preferred time.
Step 5: Log in with your credentials on the exam day at the scheduled time and take the exam.